Working as an art director for Ralph Lauren for over two years was an interesting and rewarding experience. It is the quintessential American brand so as a Canadian I found it both interesting and challenging to try to understand this very specific demographic and culture. I had had the opportunity to work with some of the best photographers and models in the industry.
My day to day was to be on set art directing the shoots for many of the Ralph Lauren brands including; RRL, Polo, Blue Label, Black Label, Lauren, Home, Vintage, RLX, Denim & Supply, Rugby (now discontinued) and Kids.